Chinese accounting students who wanted to learn how accountants in the West deal with accounting for social, environmental and sustainable development aspects of company performance had a shock when they attended Frank Birkin's lecture at Jinan University, Guangzhou, on Saturday 27th. October 2012. Instead of showing them how to do it, Frank showed them how scientific knowledge of the world now indicates that ancient Chinese ways of thinking provide a better foundation for social, environmental and sustainable development accounting than does neo-classical economics and free market idealism.
It is strange that educated Chinese people are not aware just how important their cultural and philosophical inheritance is to the world as a whole. Prof Rob Gray had set the scene by challenging Western notions of what accounting ought to be and this opened minds to the possibility that accounting could be very different - not just a servant to capitalism and financial markets. With the possibility of different forms of accounting established in their minds, these young Chinese accounting students were only too pleased to learn from Frank that they - the Chinese people - could develop their own, more harmonious and sustainable forms of accounting for China ... and for the world.
Please email Frank if you would like to learn more about how ancient Chinese culture and Philosophy can help to make the world a better place. You may also enquire about his itineraries in the near future to see if he could make a presentation at your university or college.
It is strange that educated Chinese people are not aware just how important their cultural and philosophical inheritance is to the world as a whole. Prof Rob Gray had set the scene by challenging Western notions of what accounting ought to be and this opened minds to the possibility that accounting could be very different - not just a servant to capitalism and financial markets. With the possibility of different forms of accounting established in their minds, these young Chinese accounting students were only too pleased to learn from Frank that they - the Chinese people - could develop their own, more harmonious and sustainable forms of accounting for China ... and for the world.
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| A slide from Frank's presentation in Jinan University, Guangzhou. |
Please email Frank if you would like to learn more about how ancient Chinese culture and Philosophy can help to make the world a better place. You may also enquire about his itineraries in the near future to see if he could make a presentation at your university or college.
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